Sierra Club: Facebook Application

The Sierra Club uses its application, Sierra Club Action Center, to highlight key advocacy initiatives important to its mission. By offering multiple advocacy actions as well as subscription opportunities, Sierra Club engages existing constituents where they live online while starting relationships with new constituents. To encourage community building among its constituency, Sierra Club Action Center provides opportunities to share with friends within Facebook, either by participating in their Scrapbook or giving environmentally themed gifts.

Sierra Club Action Center Homepage